Beating Adwords Section 1: Introduction



Beating Adwords teaches you how outsmart your competition using Google Adwords to promote affiliate products. The authors, Kyle and Carson, started internet marketing as college students that were looking to earn some extra money. They quickly became very successful full time internet marketers.

They state in the first few pages that this program will not make you rich, but it will provide you with the knowledge and tools to become successful using adwords if you are willing to work hard. There is a brief introduction to Pay per click advertising and Affiliate marketing.



Beating Adwords Section 2: Getting Started

What is Google Adwords? This question is answered in detail. Most everyone that has a computer has used Google. The reasons to use Google are given. Google Adwords is the number one place to advertise on the internet.

Kyle and Carson teach you how to set up an Adwords account the right way. Actual screen shots with step by step instructions are provided to make things really easy. This is very helpful for beginners.

Next, the authors have you set up a Google account for practice. This will get you familiar with Google Adwords and your account will be ready to go. It is nice having the actual screen shots with detailed instructions to follow.

Beating Adwords Section 3: Affiliate Programs

Affiliate programs are recommended with links to sign up for free, and a list of high paying affiliates is also provided. Carson and Klye tell you which affiliate programs to avoid. Three Methods of determining which products to promote are included. There is a formula that helps you determine if a product is worth promoting. Few programs mention this simple formula that will help you pick the best products. There is an example of how to pick profitable adwords. Links to the best free keyword research tools are listed.

Beating Adwords Section 4: Advertise your Product

More screen shots are provided to help you set up an actual account. There is advice on how to target clicks and eliminate unwanted traffic. This is a great tip that will cut your advertising costs. Next, Kyle and Carson give you advice on how to achieve maximum traffic.
The number of keywords to use in your campaign is provided. The authors explain a common mistake made by most people using adwords and how to prevent it. They also tell you how to improve your click-through ratio.

Next, Kyle and Carson explain how to improve your quality score with Google which will get you ranked higher than your competitors for less money. This will improve your return on investment. Examples of successful ads phases are given. The wow factor and call to action are explained. The authors tell you how to eliminate non buyers. These are people just looking for information but are not interested in buying.
Beating Adwords Section 5: Outsmart your competition

The elements of Google's quality score are explained: 1) Click-through ratio, 2) ad content, 3) ad grouping, 4) ad history, 5) landing page content.

Kyle and Carson explain the importance of initially setting up quality ad groups. Landing page relevance is explained in detail. Tips are included to improve your landing page and the importance of getting your ad in the right position.

How to use the Traffic Estimator. A screen shot of the Traffic Estimator is displayed. The authors teach you how to get the most traffic for the least cost. A rule of thumb for internet marketers and a break even formula are included.

Kyle and Carson's techniques will improve your quality score. This will increase profits and decrease your advertising costs. With a high quality score, you can achieve higher ad placements than your competition and pay less per click..

Beating Adwords Section 6: Adwords Optimization

Inactive keywords that require small bids with a high quality score are explained. Your daily optimal budget is discussed. The authors teach you how to compete with the big boys. Kyle and Carson explain how to run test ads. The benefits of a landing page and direct linking are mentioned.

Beating Adwords Section 7: Web Pages that Sell

Tips on creating web pages and targeted content are provided. There are several tips on writing effective reviews to increase affiliate sales. Sample review pages are also included.




Beating Adwords Section 8: Success Staying Focused

The authors, Kyle and Carson, give you some basic tips that they followed for success. They are also the owners of the wealthy affiliates. This is an online community designed to help internet marketers. Kyle and Carson do respond to emails. They have answered all of my questions. The wealthy affiliate is a good product for someone that would like some additional help.

Bonus: Low cost advertising Techniques

This is a nice bonus. This section teaches you how to make money online for a small cost or free. Since I am trying to keep advertising costs as low as possible, I have used some of the techniques in this chapter, and they have worked very well for me. A glossary is included at the end.

Beating Adwords Section: Summary

I think Beating Adwords is an excellent program. It does cost some money to get started with adwords. Fortunately, Beating Adwords has several tips to keep control of your advertising costs. Also, if you are looking for ideas to keep your advertising costs as low as possible, the bonus section will be very helpful. Several low cost and free advertising techniques are included. As I mentioned, they have worked very well for me. If you want to get started making money online, this program will definitely guide you in the right direction. I highly recommend Beating Adwords.